Project - T++ Project Management Course, February, 2004
last modified
2004-02-19 08:58 PM
Prev | Index | NextMoore-Style Vision Statements
- For - target customer
- Who - statement of need or opportunity
- The - product name - is a - product category
- That - key benefit, compelling reason to buy
- Unlike - primary competitive alternative
- Our product - statement of primary differentiation
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